Content Marketing
Pranab Mukherjee, who was the President of India during 2012-17, had two stints as the Finance Minister of India, the first one during 1982-84 and the other during 2009-12. In March 2011, as a part of its centenary celebrations, Central Bank of India decided to bring out a commemorative volume containing all the budget speeches of Shri Mukherjee till then.
Finsight Media was given the task of procuring the content, formatting it for publication in a volume, suggesting the dimensions of the publication, creating alternative cover page designs, and putting together the volume in the shortest possible time. We delivered the 225-page volume within a week.