Market Research


Finsight Media has undertaken various market research projects jointly with IBA. The topics are suggested by us and approved by IBA. We procure sponsorships for approved topics, design survey questionnaire, administer it, collect responses, interview respondents to get additional unstructured information, tabulate and analyse data, write the report and publish it. IBA assists in getting appointments for interviews and responses from banks.

The featured research report is on ‘Retail Lending: Balancing Concerns in Difficult Times’. It was sponsored by Asset Reconstruction Company (India) Limited ‘Arcil’ and its retail debt recovery division, Arms. The 20-page report is printed in black and white. Other such research reports were sponsored by various Fintech suppliers,