Custom Publishing


Department of Economic Affairs and Department of Financial Services, Ministry of Finance wanted to create an ad hoc commemorative publication for the ‘Workshop on Financial Inclusion’ for BRICS nations held on September 19, 201 as a part of the annual activities of BRICS under the chairmanship of India in 2016. IBA provided administrative support.

Finsight Media was entrusted with the end-to-end publishing responsibility for this 52 page, four-colour pullout. Three design alternatives for the inner pages template and six alternative cover page designs were presented to the client to choose from. Content generation included interviewing five dignitaries from the financial sector and its regulators from various BRICS nations, sourcing articles from experts and getting messages from Indian Prime Minister, Finance Minister, Minister of State for Finance, and Governor, RBI.